Go-Ahead kicks off integrated review

LONDON - Go-Ahead Group, the train operating company, is looking for agencies to handle the integrated accounts for its Southeastern and Gatwick Express franchises.

Gatwick Express…the transport franchise is looking for an agency to work on its integrated account
Gatwick Express…the transport franchise is looking for an agency to work on its integrated account

The group has issued a tender for the separate accounts. Both franchises are looking for integrated agencies to develop aboveand below-the-line activity, with an increased focus on digital marketing, to raise awareness of the two brands and revenues.

Each agency will be responsible for providing creative and brand strategy and planning.

Southeastern has previously worked with Rapier, which created the "Great days out" campaign, which featured pictures of famous landmarks and attractions in close proximity to people's houses, including on their doorsteps.

Southern, part of Go-Ahead, took over the Gatwick Express franchise last year from National Express. The franchise, which runs between Gatwick and London Victoria, previously worked with Black Cat, now part of JWT.

The business is separate from the Southern Trains brief that was won by VCCP in August.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).