Go-Cat lures owners to website with picture competition

LONDON - Go-Cat is extending its free-running cat advertising campaign by offering prizes to people who upload photos or videos to its website to illustrate why their cat is the most adventurous in the UK.

Go-Cat: Bobo competition searches for adventurous cats
Go-Cat: Bobo competition searches for adventurous cats

InboxDMG, the Nestle-owned brand's digital agency, has recently redesigned the website and will kick off its new quarter email campaign with a call for entries to the competition.

The site also allows Go-Cat to capture consumer data for its eCRM programme, also handled by InboxDMG.

The competition is called the Bobo Awards, after the feline star of the ads by DDB London. The first prize is an African safari holiday to see big cats in the wild.

It is backed by a PR and press campaign by Clarion Communications.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).