Gocompare hires Stephen Hawking to save nation from Gio Compario

Gocompare.com is bringing out an ad that shows theoretical physicist Stephen Hawking creating a black hole to save the nation from annoying tenor Gio Compario.

Gocompare: Stephen Hawking-created black hole features in latest ad
Gocompare: Stephen Hawking-created black hole features in latest ad

The latest execution in the ‘Saving The Nation’ campaign kicks off with the former Lucasian Professor of Mathematics at Cambridge University giving a lecture on how he has "finally calculated and formulised the exact conditions needed to generate a super massive black hole".

After an audience member asks what Hawking will do with his discovery, the ad cuts to Gio Compario being sucked into a black hole.


Dare created the ad and media planning and buying has been handled by Carat.

Hawking said: "I confess I am a fan of the Gocompare.com adverts, but I am also an opera fan, so I was delighted to be given the opportunity to help save the nation and silence Gio. I hope the public find it as funny as I did."

The execution is drawing attention to the comparison website’s claim that it can save people up to £299 on their car insurance.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.