Gocompare.com, Fold7

James Swift isn’t enamoured by Gocompare.com’s new direction: "Since his first appearance for the brand, Gio Compario’s outings have been perplexing, briefly amusing and infuriating. But this latest effort is just boring. And that’s so much worse. It wouldn’t stand out in a market of one."

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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