Gocompare.com, Fold7

James Swift isn’t enamoured by Gocompare.com’s new direction: "Since his first appearance for the brand, Gio Compario’s outings have been perplexing, briefly amusing and infuriating. But this latest effort is just boring. And that’s so much worse. It wouldn’t stand out in a market of one."

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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