Godiva, which is owned by the food giant Campbell Soup Company, has made contact from its New York office, seeking creative agencies with a global network capability.
Abbott Mead Vickers BBDO handles the creative advertising business for Campbell, Oxo and Homepride, while Mother holds the account for the Batchelors range. However, the company is known to be considering non-roster agencies for the Godiva brief. Media planning and buying is handled by ZenithOptimedia.
Godiva's above-the-line advertising is currently handled out of New York by Margeotes/Fertitta & Partners. The agency was responsible for introducing people into the brand's advertising for the first time in 2001. The brand began advertising in the US in 1978.
In North America, Godiva has more than 200 speciality boutiques and more than 1,000 additional outlets in department and speciality stores. Internationally, Godiva has positioned itself as a sophisticated premium brand by opening a limited number of stores in cities including Paris, London, Rome and Tokyo.
In February, the coffee giant Starbucks announced it would test market Godiva chocolates and biscuits in 50 of its stores across the US.