Gogglebox to feature in new John Lewis ad

John Lewis has signed a deal with Channel 4 to incor­porate the reality TV show Gogglebox into this year's Christmas campaign.

Gogglebox: to feature in new John Lewis ad
Gogglebox: to feature in new John Lewis ad

Last year, Gogglebox showed members of the public watching "the bear and the hare", created by Adam & Eve/DDB, and trying to guess which brand the ad was for. This year, the show will form part of the campaign.

The focus of the campaign activity will be on Channel 4’s platforms.

Meanwhile, with the 2014 Christmas sales period poised to be one of the most com­petitive in years, Sainsbury’s festive campaign, created by Abbott Mead Vickers BBDO, will centre on the World War I Christmas truce in 1914. The activity will feature British and German soldiers emerging from the trenches to take part in a game of football.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Maltesers unveils Braille billboard in next phase of disability campaign
Shares0
Share

1 Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.

Just published

More