Goldfish reviews its creative and media after Lloyds buyout

The Goldfish bank is preparing to review its creative and media accounts worth a combined £4 million, after being bought by Lloyds TSB.

Goldfish's most recent creative, a television campaign promoting its flexible loans, was launched last January through TBWA\London.

Media planning and buying for the credit card brand, which was owned by Centrica up until last week's £112 million acquisition, is currently handled by the media agency Manning Gottlieb OMD.

The campaign showed a goldfish destroying the letters "I" and "N" in the word "Inflexible" and ended an 18-month freeze on above-the-line advertising activity.

Media for its new owner, Lloyds TSB, is managed by ZenithOptimedia. TBWA's recent capture of the Abbey National creative business may raise potential conflict issues.

The Goldfish brand was originally launched as a customer loyalty scheme for Centrica's energy customers. The telecommunications and home services group, whose other brands include British Gas, the AA and One, obtained a banking licence for Goldfish in November 2001.

Its high-street financial services have since expanded and now include, among others, personal loans and savings accounts.

Goldfish has been without a marketing director since Charlie Herbert, formerly of Motorola and NatWest, took up a wider group position earlier this year.

Meanwhile, Lloyds TSB is unveiling a DM campaign to persuade customers to sign up to its utilities services Ideal.

- News, p8.

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