Goldman Sachs leads financing for 'automated copywriting' startup

Persado, an ad tech startup which says its software can create automated copywriting for marketing campaigns, has today closed a $30 million financing led by Goldman Sachs.

Goldman Sachs leads financing for 'automated copywriting' startup

The company’s platform uses scientific algorithms to "generate a precise combination of words, phrases, and images that can motivate any audience".

Persado’s clients include American Express, Vodafone, eBay and Expedia and claim they have experienced a 68.4 per cent improvement on click-through rates in marketing material.

It has used "cognitive content" on more than 4,000 marketing campaigns, through Facebook, display ads, email and mobile, by collecting response data from ad impressions.

The company launched in 2012 and is headquartered in New York City, with 200 staff across offices in London, San Francisco, Rome, Athens, Toronto and Rio de Janeiro.

The Series C funding round for Persado included financing from previous inventors Bain Capital Ventures, StarVest Partners, American Express Ventures and Citi Ventures. 

Alex Vratskides, the co-founder and chief executive of Persado, said: "Persado is revolutionising how organizations communicate by propelling creativity into the data-driven age, arming brands with ‘smart content’ that resonates with any audience, every time, and inspires them to act." 


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published