Goldstone to exit Premier Foods

Troubled food company Premier Foods is parting company with group marketing director Jon Goldstone, who is leaving the owner of Mr Kipling and Hovis after a restructure of its marketing operations.

Hovis: 'go on lad' TV campaign
Hovis: 'go on lad' TV campaign

Goldstone is being replaced by Iwan Williams, managing director of Premier Food's bakery and grocery division.

Williams and Goldstone have been working closely developing Premier Food's Power Brands strategy, which involved the upping of its marketing spend to more than £50m in 2012.

It is thought that Williams will keep his managing director job title and will subsume Goldstone's marketing duties within his role.

During his tenure at Premier Foods, Goldstone was responsible for marketing campaigns including the Hovis "go on lad" campaign.

Goldstone will leave the company later this month. His exit comes amid a difficult time for Premier Foods, which is struggling to pay down a debt pile which stood at £1.27bn in November last year.

Goldstone's previous roles including marketing director at Hovis, between 2008 and 2011. Prior to that, he was marketing vice-president at PepsiCo-owned Walkers Snacks.

He has also worked as senior marketing manager at Campbell Soup company.

Follow John Reynolds on Twitter @johnreynolds10

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published