Golley Slater Brooker, the Birmingham-based advertising agency, has
won the competition to design a poster promoting the Victoria & Albert
Museum’s poster exhibition this summer.
The exhibition, the Power of the Poster, is being sponsored by members
of the Outdoor Advertising Association and runs from April to July. It
looks at the nature of the poster medium and how it has evolved over the
past 100 years.
The competition to find an image to promote the exhibition to consumers
attracted more than 200 entries. The submissions were judged by a panel,
headed by Trevor Beattie, and including Matthew Carrington, chairman of
the Outdoor Advertising Association, Francis Goodwin, managing director
of Maiden Roadside, and representatives from the V&A.
The winning ad was created by David Haynes, creative director of Golley
Slater, and the creative team of Chris Gill and Adrian Wilde. It will
run nationally during the period of the exhibition and will feature
prominently in press coverage.
Runners-up included Siggi Halling from J. Walter Thompson, Keith
Courtney from Leagas Shafron Davis, Philip Carter from Carter Wong
Partners, Nick Moffat and Tristan Sellan from Evans Hunt Scott, Jeremy
Pemberton and Nick Hastings from DMB&B and two students from Central St
Martins, Ellen Wibye and Kelvin Lim.
The winning ad and the runners-up will be displayed in the foyer of the
V&A when the exhibition opens.