The Good Agency wins Cancer Research UK Race For Life

LONDON - Cancer Research UK has appointed The Good Agency to handle its annual Race for Life campaign in 2011, as well as creating its first formal creative agency roster.

Cancer Research UK: Race for Life
Cancer Research UK: Race for Life

Duties on the campaign have been won in a pitch every year since 2004 by Rapp, which pitched against The Good Agency and two other agencies this time.

Rapier, TDA and TW Cat have landed a place on the roster, joining a number of agencies who already have a working relationship with the charity.

These include AMV as brand agency, Rapp, The Good Agency, digital agency Bluhalo and design agency Kennedy Monk.

Natasha Hill, Cancer Research UK's supporter marketing director, said: "Our new creative agency roster will help us to devise interesting, different ways of speaking to our existing supporters and help us engage new ones."

Race For Life events take place every year across the UK, where women run, jog or walk a five-kilometre course to raise money for the charity.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).