Goodby, Silverstein wins toothbrush business

- Optiva has appointed Goodby, Silverstein & Partners, San Francisco, to its estimated $20 million (£12 million) Sonicare toothbrush creative and media planning account following a review.

- Optiva has appointed Goodby, Silverstein & Partners, San Francisco, to its estimated $20 million (£12 million) Sonicare toothbrush creative and media planning account following a review.

The shortlist included TBWA/Chiat/Day, San Francisco, and one other undisclosed agency. Media buying remains with CPM Media Management. The account had been previously handled by Goldberg Moser O'Neill, San Francisco.





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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).