Goodfellas readies Superiore TV activity

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Goodfellas is rolling out a TV campaign on Saturday aimed at adult diners who want a restaurant-quality pizza in the comfort of their own homes, as part of a £1m marketing push for its new Superiore range.

The ad, created by Mother, will be similar to Goodfellas' Scoop pizza campaign but will include a five-second end frame with a voiceover that highlights the recently launched Superiore pizza.

The TV campaign kicks off this Saturday and will run for four weeks, supported by 10-weeks of in-store activity.

MediaCom was the media agency for the campaign.

In 2010, Northern Foods reported that a £5m ad campaign it ran for Goodfellas had contributed to a £9.5m first-half financial loss.

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