Goodman appoints DDB Needham to Amana

- DDB Needham New York has been appointed to handle the advertising and media for Goodman Manufacturing's consumer appliance company, Amana Home Appliances, following a three way competitive pitch.

- DDB Needham New York has been appointed to handle the advertising and media for Goodman Manufacturing's consumer appliance company, Amana Home Appliances, following a three way competitive pitch.

To win the business, DDB presented against FCB/Chicago and Mal Mcdougal Mitchell NY. Billings for the account were not disclosed.

Amana's business includes refrigeration and air conditioning products, but it is best known for the invention of the microwave oven. It was acquired by Goodman last year from defence company Raytheon.





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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).