Goodstuff awarded £1m Diesel TimeFrames business

Goodstuff Communications has picked up the UK media planning and buying business for Diesel TimeFrames, a joint venture between Fossil Watches and Diesel, after a pitch against incumbent Mindshare.

Diesel: Time to Be Brave campaign
Diesel: Time to Be Brave campaign

The watch brand plans to spend £1 million on UK media in the next 12 months, according to the client.

Goodstuff will work with Diesel Timeframe’s creative agency Crispin Porter & Bogusky on a TV-led campaign set for June, to promote Diesel’s Super Bad Ass and Megachief watches. Further TV activity will follow in the Christmas sales period.

Andrew Stephens, a founding partner at Goodstuff, said: "Diesel and Fossil are both leaders in their chosen fields so I’m delighted they’ve asked us to help further their success."

Last year Crispin Porter & Bogusky created the ‘Days to Live’ campaign, a TV spot supported by an online questionnaire that calculated how many days a user had left to live, in accordance with the Diesel TimeFrames brand philosophy, 'Time to be Brave'.

Jonathan Searle, a UK marketing account manager at Fossil, said: "It is exciting times for Fossil and Diesel Timeframes and we are very pleased to be working with such a creative and forward-thinking team at Goodstuff."

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