Goodstuff lands Huawei media task

Huawei, the Chinese electronics company, has appointed Goodstuff Communications to its UK media account after a final pitch against Havas Media.

Huawei: smartphone focus
Huawei: smartphone focus

Goodstuff will deliver media strategy, planning and buying for Huawei’s consumer business, focusing on its smartphones. These include the Ascend P6, promoted as the "world’s slimmest".

M2M and Havas Media were previously on Huawei’s media roster and had to pitch for projects.

Huawei, which last week denied rumours that it plans to buy Nokia, is aiming to be among the top three smartphone manufacturers, alongside its competitors Samsung and Apple.

Huawei’s creative agency Let Us Create was not affected by the media appointment.


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