Goodstuff launches full-service media offer

The communications planning specialist Goodstuff Communications is relaunching as a full-service media planning and buying agency.

Goodstuff: new line-up
Goodstuff: new line-up

Goodstuff, which has clients including Ann Summers, Microsoft Xbox, Diesel and Madame Tussauds, becomes the first full-service media independent to launch since the7stars in 2005. As part of the move, it has hired the Bartle Bogle Hegarty strategy director, Simeon Adams, and Mindshare’s operations director, Bobby Din.

Omnicom Media Group has increased its minority stake in the agency but Goodstuff has maintained its independence and will trade with media owners separately while having access to Omnicom’s back-end services and systems.

Adams and Din have taken equity in the company with Adams becoming the partner, media and content, and Din the partner, investment and commercial. They join the founding partners Andrew Stephens and Ben Hayes and the partners Simon Wilden and Paul Gayfer as part of the management team.

Stephens said: "The market is ready for a credible alternative beyond the choice of ‘network’ or ‘indie’. We aim to end this compromise with a new model agency that provides clients with the impressive resources from within Omnicom Media Group alongside the benefits of being independently owned."


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).