Goodstuff wins £4m Soreen account

Goodstuff Communications has been awarded the media planning and buying account for the malt loaf brand Soreen.

Soreen: appoints Goodstuff Communications to its media account
Soreen: appoints Goodstuff Communications to its media account

The media agency pitched against the7stars for the business. Soreen hired The Red Brick Road to its creative account in October.

Goodstuff will now work with Soreen to deliver a £4 million campaign planned for Easter 2014, which is likely to feature TV, print, digital and social media.

Paul Tripp, the managing director of Soreen, said: "Goodstuff displayed great commercial aptitude and have the proven experience we were seeking in delivering the best value media-buying solutions."

Soreen is known for its traditional malt loaf, but has recently branched out into a range of new formats and flavours, such as pre-sliced toastie loaves, apple and banana flavour and a special edition chocolate loaf for its 75th anniversary this year.

Andrew Stephens, a co-founder of Goodstuff said: "Soreen is a fantastic British brand. It is great to be developing this ATL advertising campaign to support Soreen’s iconic powerbrand status."

The Red Brick Road pitched against Beattie McGuinness Bungay, Cheethambell JWT and Mother London for the creative account.

Both The Red Brick Road and Goodstuff will now work with Hannah Flannery, the Soreen marketing manger, to reposition Soreen as a "versatile snack brand".

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published