Goodyear launches £30m media pitch

The tyre giant Goodyear Dunlop is reviewing its estimated £30 million pan-European media planning and buying business, which is currently split between a number of networks.

Goodyear: the incumbent on the UK account is UM London
Goodyear: the incumbent on the UK account is UM London

The incumbent on the UK account is UM London, while MPG Media Contacts looks after the client in France, Italy and Spain. WPP is believed to handle the German account.

It is understood that the process is being overseen client-side by Hugues Despres, the brand director EMEA at Goodyear, and led out of Belgium.

Despres also led the recent creative review, which saw Leo Burnett pick up the business after going head to head with the incumbent, Leagas Delaney. Goodyear Dunlop has also previously worked with Karmarama on a project to promote its Fulda tyre brand.

A new creative campaign for Goodyear Dunlop will be developed by Leo Burnett Germany through its Frankfurt and Berlin offices.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More