Goodyear 'nuts' by Leagas Delaney

Leagas Delaney has launched a series of darkly entertaining virals for Goodyear. The first of the 45-second virals, "nuts", shows a clumsy, grungy young guy trying to change a tyre. As he is busy working away the car collapses on top of him and then, to add insult to injury, a truck drives past and rolls over his legs. The other two virals feature a female professional who doesn't have time to change tyres and a middle-aged man who takes exaggerated pride in his work -- both of whom come to unfortunate ends. Each viral finishes with the strapline "changing tyres can seriously damage your health".