Google to expand its social search globally

Google is expanding its social search service by making it available in an additional 19 languages from next week, with more to follow.

Google: expands search
Google: expands search

Google first introduced social search on in 2009, allowing users who are logged into their Google account to be served search results based on recommendations from connections within their Google Social Circle and other networks such as Twitter and Facebook.

Social search results are mixed through a user's results based on their relevance, with annotations below the results and a picture of the connection who may have recommended the link.

Yohann Coppel, software engineer at Google, said: "In 2009 we first introduced it on as an experimental feature designed to help you find more relevant information from your friends and the people you care about. Since then we’ve been making steady improvements to connect you with more people and more relevant web results."

The roll-out follows last week's spat between Facebook and Google, when it emerged the social networking site had hired PR agency Burston-Marsteller to spread negative stories about Google.

Facebook claims it did not approve of the inclusion of Facebook data in Google’s Social Circles, and pointed out that users should be aware of how it was being collected.

Earlier this week, Bing, which powers search on Facebook, announced it was deepening its relationship with the social network to include data from its "like" button to make its search function more social.

In March this year, Google added to its social features, with the introduction of the "+1" recommendation button to rival Facebook’s "like".

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published