Google partners with Virgin America for Chromebook tie-up

Google and Virgin America have signed a deal that will allow consumers to use Chromebooks while aboard the American airline.

Google Chromebook: Virgin America passengers set to test notebook computer
Google Chromebook: Virgin America passengers set to test notebook computer

Consumers will have the opportunity to test out Google’s new notebook computer, the Chromebook, from today until 1 September, on board and in selected departure lounges.

Virgin America passengers who check out a Chromebook will also be entitled to a free wi-fi session while on their flight.

Virgin America and Google are also developing a free Virgin America Traveller app for Chrome, which will be available later this month from the Chrome web store.

Porter Gale, vice-president, marketing, Virgin America, said: "Our goal has always been to use the best in technology to reinvent the travel experience and help bring some fun back to flying.

"As another California company known for connecting people in new ways, Google has been a key partner with us from our very first flights in 2007, by powering the interactive Google maps onboard our Red entertainment platform.

"We’re delighted to team up with Google yet again in a way that keeps our guests entertained and connected, in both the physical and virtual clouds."

Yesterday, Google signed a deal with Heineken to collaborate on digital advertising initiatives, a move that bypasses the traditional agency route.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More