Google releases 'right to be forgotten' form for EU users

Google has set up an online form for European users who wish to request the removal of links to personal details from the search engine, following a court ruling that enforced consumers' "right to be forgotten".

Google: supplies online form for users who wish to request the removal of their personal information
Google: supplies online form for users who wish to request the removal of their personal information

The European Union Court of Justice earlier this month ruled in favour of a Spanish man who complained that Google's search results referring to the repossession of his home infringed his privacy.

In the ruling, the court said the user can "request directly to the operator of the search engine" if they believe any information should be removed, which the company "must then duly examine its merits".

While acknowledging that the ruling is "binding", Google executive chairman Eric Schmidt argued that the European court has struck the "wrong" balance between a right to be forgotten and a right to know.

In response, Google has created an online form where users can request personal information be removed from search results. Users must provide a copy of a "valid form of photo ID" to complete the form.

On the form, Google states: "A recent ruling by the Court of Justice of the European Union found that certain users can ask search engines to remove results for queries that include their name where those results are ‘inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed.’

"In implementing this decision, we will assess each individual request and attempt to balance the privacy rights of the individual with the public’s right to know and distribute information.

"When evaluating your request, we will look at whether the results include outdated information about you, as well as whether there’s a public interest in the information—for example, information about financial scams, professional malpractice, criminal convictions, or public conduct of government officials."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).