Google rethinks UK ad agency roster

Google is conducting a review of its UK advertising and digital agencies.

Google: works with Joint, BBH, Isobar and Adam & Eve/DDB
Google: works with Joint, BBH, Isobar and Adam & Eve/DDB

The company works with shops including Bartle Bogle Hegarty, Isobar, Joint and Adam & Eve/DDB. A Google spokesman said it was undertaking a standard review "to make sure that we are working with the right agencies and keep developing ideas for Google".

It is understood that the review started earlier this year, with agencies invited to tender their prices to Google.

Although the process is ongoing, Google has begun to contact agencies to tell them whether they have been successful in joining the roster.

Joint created Google’s "far from home" campaign for its Nexus 7 tablet that aired at Christmas. Google also ran a series of Christmas ads created by Adam & Eve/DDB that documented the most searched-for terms of 2013.

OMD UK, which handles Google’s UK media planning and buying, is unaffected by the review.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More