Google reveals most searched-for events in 2013 Zeitgeist campaign

Google has documented the most searched-for terms of the year in its 2013 'Zeitgeist' video campaign.

The ads are being hosted online now and will air on TV from next week, beginning 23 December.

The spots show themes being typed into the Google search bar – for instance "new beginnings" and "goodbyes" – and then cut to images of the most searched-for events of the year, such as the birth of Prince George and the death of Nelson Mandela.

Adam & Eve/DDB created the 2013 spots. Aidan McClure and Laurent Simon were the creative team behind the campaign and the production company was Across The Pond. OMD and Essence handled the media planning and buying.

Google has created different versions of the 'zeitgeist' video for France, Germany, the UK and US – its key markets. Each video is based on the most-searched moments in that specific country. For instance, only the German version contains a reference to the death of the actor Otto Sander.

The ads, which end with the line "search on", feature the song ‘Feels Like Coming Home’ by Jetta.

This is the first year that Google has created country-specific 'zeitgeist' ads. In 2012, a single, US ad was made by the creative agency Whirled. In addition to the country-specific videos, Google has created a zeitgeist website showing various trends.

A&E/DDB also created an online campaign to draw attention to the website hosting the ads.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published