Google takes over Silicon Roundabout

Google has launched a digital outdoor campaign at Silicon Roundabout in Old Street, London, featuring practical information for locals.

Silicon Roundabout: Google launches a digital campaign (picture credit: @DoGoodBranding)
Silicon Roundabout: Google launches a digital campaign (picture credit: @DoGoodBranding)

The ads on JCDecaux's four large digital screens were created by R/GA London. They promote details about local cafes, updates on the weather and display Google Earth images of the city.

They will also provide information on what people are searching for.

OMD UK handled the media planning and buying.

Google was unavailable for comment. R/GA confirmed it developed the digital displays in collaboration with Google but declined to comment further.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published