Google takes over Silicon Roundabout

Google has launched a digital outdoor campaign at Silicon Roundabout in Old Street, London, featuring practical information for locals.

Silicon Roundabout: Google launches a digital campaign (picture credit: @DoGoodBranding)
Silicon Roundabout: Google launches a digital campaign (picture credit: @DoGoodBranding)

The ads on JCDecaux's four large digital screens were created by R/GA London. They promote details about local cafes, updates on the weather and display Google Earth images of the city.

They will also provide information on what people are searching for.

OMD UK handled the media planning and buying.

Google was unavailable for comment. R/GA confirmed it developed the digital displays in collaboration with Google but declined to comment further.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More