Google in talks to buy Twitter

LONDON - Google is in talks to buy the social media micro blogging site Twitter, according to reports.

Twitter... possible sale
Twitter... possible sale

The technology blog Techcrunch has stated that the companies are in late-stage acquisition talks, with a view to a possible sale.

As yet, no price has been mentioned, although it is likely to be substantially more than the $500 million that Twitter turned down from Facebook in November 2008.

After turning down Facebook's offer, Twitter's co-founder Biz Stone said that the company was keen to remain independent to allow it to explore the possible ways of building a functioning revenue model.

Last month, reports also emerged that Amazon, the online retailer, was considering making a bid for Twitter.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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