Gordon Ramsay holds digital pitch

Be the first to comment
Gordon Ramsay: (photo credit: Dave Pullig)
Gordon Ramsay: (photo credit: Dave Pullig)

Gordon Ramsay, the celebrity chef, is looking for an agency to improve his restaurant group's online presence.

Gordon Ramsay Holdings has approached agencies with a brief to create online campaigns for the brand. Ingenuity is running the pitch, which is still in its early stages.

The group, which includes Restaurant Gordon Ramsay in Chelsea, Maze in Mayfair and the York & Albany in Camden, has previously used DNA to design its websites, but there is no incumbent agency with a digital marketing brief.

Stuart Gillies, the managing director at Gordon Ramsay Holdings, said: "We’re excited to be entering this process and finding the right creative partner to develop the Group's unique brand and maximise its huge potential through our own digital platforms as well as guest engagement campaigns."

Gordon Ramsay’s empire includes TV programmes and book deals, as well as restaurants.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Premier League gives lion a makeover as it waves goodbye to Barclays
Share

1 Premier League gives lion a makeover as it waves goodbye to Barclays

The Premier League has launched a more colourful brand identity built around its lion icon as it plots a future without a corporate sponsor for the first time in 23 years.

Just published