Gordon Ramsay and Jamie Oliver cleared over scenes of animal slaughter

LONDON - Ofcom has backed Channel 4's decision to show scenes of animals being slaughtered in programmes hosted by two of the channel's celebrity chefs: Gordon Ramsay and Jamie Oliver.

The broadcast regulator had received 27 complaints about an episode of 'The F Word', where turkeys named after celebrity chefs including Delia Smith and Gary Rhodes were slaughtered for Christmas. Ramsay said that he was undertaking the project because he wanted his children to know where food came from.

Ofcom also received 30 complaints for a scene in 'Jamie's Great Escape', where Oliver slaughtered a lamb as part of a family feast being hosted by an Italian farmer.

In both instances, viewers who complained said that the scenes were not suitable for pre-watershed viewing, and in the scene where Oliver was shown killing the lamb, some viewers said it was illegal in the UK to do so without the animal first being stunned.

Ofcom rejected the complaints, saying that the programmes had treated the matter "responsibly".

"The clear intention from the outset was to explain both to the viewer and Gordon Ramsay's family the process which brings turkey meat to people's tables on Christmas Day," Ofcom said in its ruling on 'The F Word'. It also noted that along with the complaints, 18 viewers also wrote in support of the item.

In the case of 'Jamie's Great Escape', Ofcom said there were no graphic distressing scenes and the programme sought to reflect a tradition that has been going on throughout the world, and in that particular part of Italy, for thousands of years.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More