Gordon Willoughby joins the FT as new marketing director

The Financial Times has filled its long-standing vacancy for a marketing director by appointing Gordon Willoughby, a board director for United Distillers in the UK.

The Financial Times has filled its long-standing vacancy for a

marketing director by appointing Gordon Willoughby, a board director for

United Distillers in the UK.



Willoughby has been given overall responsibility for the FT’s sales,

circulation and marketing in the UK. He fills the gap left by the

departure of Jane Scott in 1996. Julia McKechnie, who was appointed head

of marketing after Scott, left the company in May to join World Telecom

as its marketing head.



Michael Murphy, the FT’s worldwide commercial director, said:

’Willoughby will be working with FT marketing teams worldwide to

position the FT as the world’s best business newspaper.’



At UD Willoughby is responsible for the general management of the

convenience and cash and carry sector. He will join the FT next

month.



The FT is still looking for a UK ad director following the departure of

Stephen Dunbar-Johnson in June to the International Herald Tribune.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).