Gordon’s Gin unveils major innovation push

Diageo is launching its "biggest ever innovation" drive for the Gordon's brand with the introduction of a new collection of flavoured gins.

Gordon’s Gin: updates range
Gordon’s Gin: updates range

The Gordon’s Crisp Cucumber variant will be rolled out alongside premix cans Gordon’s & Tonic with a hint of cucumber and Gordon’s & Tonic with a dash of elderflower. The introduction of the range will be supported by a £1m marketing campaign.

Nin Taank, Gordon’s Brand Manager, Diageo GB, said the new variants "celebrate the true versatility of gin, and are set to inject freshness and vibrancy into the category".