Gould exits Standard in ad team shake-up

Peter Gould, the long-serving advertising director of the Evening Standard, has left the paper after 17 years, beginning what could be a major shake-up at the newspaper.

Peter Gould, the long-serving advertising director of the Evening

Standard, has left the paper after 17 years, beginning what could be a

major shake-up at the newspaper.



Gould has been replaced by Sue Minnikin, group commercial executive at

Associated Newspapers. Minnikin was promoted to that position in March

when she moved from her job as the Daily Mail’s sales controller. As

group commercial executive, she had responsibility across the Mail, Mail

on Sunday and the Evening Standard.



Gould’s future on the Standard looked uncertain for some time. Rumours

circulated last autumn that the Standard’s managing director, Ian Pay,

was using headhunters to recruit a new ad director.



Gould’s exit is the latest in a number of senior departures. In March,

Gill Guthrie, client sales manager, and Vicki Beazley, ad manager on ES

Magazine, both left.



Earlier in March, the Standard’s deputy ad director, Sally Smith, was

promoted to classified sales director. She stepped in to the shoes of

John Trickett, who left the paper in September 1996.



With a new ad team in place, many believe editorial could be next in

line for an overhaul in a bid to halt the paper’s sliding

circulation.



Minnikin said she would not make any major changes, and added: ’I’m

looking forward to making this the best sales team in Fleet Street and

winning some awards.’



Pay declined to comment on the appointment.



Topics