Government awards £10 million millennium bug task

- Action 2000 has awarded FCA! the £10 million pound task of making the UK aware of the Millennium computer bug problem.

- Action 2000 has awarded FCA! the £10 million pound task of making the UK aware of the Millennium computer bug problem.

FCA! won the integrated communications brief following a four way pitch, in which it went up against AMV.BBDO, BMP DDB and Euro RSCG Wnek Gosper.

The campaign will kick off with a TV, press and outdoor poster campaign in early July, with below-the-line work to follow later in the year.

The campaign will focus on the need for businesses to take action to tackle the Millennium Bug, emphasising collaboration between companies.

The Millennium Bug is the result of the inability of many business systems and other electronic devices to recognise the date change from 1999 to 2000. This is because their timing devices only acknowledge the last two digits of any year and may interpret the millennium change incorrectly, assuming it to be 1900 rather than 2000.

Niki Akhurst, marketing director of Action 2000, said: "We were particularly impressed with FCA!'s creative approach and their grasp of the issues involved. We have assembled a talented team of agencies - advertising, PR and design - that will give the campaign the impetus and momentum required."



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