Government encourages sex talk through new TV campaign

LONDON - The government today launched a new campaign to encourage people to talk about sex more.

The first execution in the campaign, by VCCP is an attempt to promote more open and honest discussions about contraception.

The TV spot is aimed at 16 -24 year olds and their parents, reminding the younger group that contraception can help prevent sexual disease and unwanted pregnancy.?

Gillan Merron, public health minister, said: Sex still seems to be taboo – too many of us are holding back from having the open and honest conversations that young people need to make informed decisions, including about when it's right to have sex.?"

The campaign features snippets of "contraception conversations" in speech bubbles, in everyday scenarios, such as in a shopping centre, or in front of the television.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).