Government fraud body launches digital ad campaigns

The National Fraud Authority (NFA) is rolling out two digital campaigns this week with the aim of building awareness of the types of fraud and the reporting centre 'Action Fraud'.

National Fraud Authority: rolling out two digital campaigns this week
National Fraud Authority: rolling out two digital campaigns this week

The NFA, an executive agency of the Home Office set up to co-ordinate the fight against fraud, has hired WDMP to create a digital advertising campaign aimed at consumers and another for SMEs.

Rolling out later this week, the consumer campaign will comprise a digital ad campaign across transactional websites, the Google display network and YouTube. It will seek to generate traffic to the Action Fraud website to encourage people to report anything from ticketing scams and identity frauds through to phishing scams.

For the SME campaign, it will direct business to relevant pages with the website which will contain information on preventing fraudulent activity and identifying where they may be at risk.

Ryan Adams, NFA marketing and communications manager said: "The creative strategy of WDMP enables complex messages to be communicated to our target audiences in a relevant and impactful way."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).