Government ignores call to ban child ads

The Government has rejected growing demands by MPs for a ban on commercials during television programmes aimed at the under-fives.

Kim Howells, the broadcasting minister, has refused to intervene and referred the issue to the Independent Television Commission, which has already made clear it is unsympathetic to a ban.

The Government's decision came in a letter to the Labour backbencher Debra Shipley, who has tabled a Commons motion calling for a ban on ads during "toddler TV".

It has won the backing of 120 MPs - 108 from the Labour Party, seven from the Liberal Democrats, two from Plaid Cymru, one from the Scottish Nationalists, one from the Ulster Unionists and one from the Tories, the former minister Peter Bottomley.

Traditionally, motions that win more than 100 signatures are taken seriously by the Government, but ministers have privately reassured the ad industry they have no intention of bringing in a ban.

The Government's stance has angered Shipley, who accused it of ignoring the research she had admitted to the Department of Culture, Media and Sport on the issue.

"Ministers seem very reluctant to take on the advertising industry and the big media moguls, she said.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).