Government releases new set of swine flu ads

The Department of Health is launching a new set of TV and poster ads warning about the dangers of spreading swine flu.

  • swineflumain.800.jpg

    swineflumain.800.jpg

  • swineflu1.800.jpg

    swineflu1.800.jpg

  • swineflu2.800.jpg

    swineflu2.800.jpg

of

The TV ad shows a father returning from work spreading germs through sneezing, before spreading the disease to his son through the family’s TV remote control.

The ads are being timed to coincide with the first vaccines against swine flu being delivered to GPs across the UK.

The health secretary, Andy Burnham, said: "This campaign is a reminder of how easily germs are passed around. The message remains simple – 'Catch It, Bin It, Kill It'."

The TV ad will break on Wednesday, with the poster ad appearing on Tubes and buses from Thursday.

DDB London and Mediaedge:cia were appointed to the department's pandemic flu account last year.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More