Government releases new set of swine flu ads

The Department of Health is launching a new set of TV and poster ads warning about the dangers of spreading swine flu.

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The TV ad shows a father returning from work spreading germs through sneezing, before spreading the disease to his son through the family’s TV remote control.

The ads are being timed to coincide with the first vaccines against swine flu being delivered to GPs across the UK.

The health secretary, Andy Burnham, said: "This campaign is a reminder of how easily germs are passed around. The message remains simple – 'Catch It, Bin It, Kill It'."

The TV ad will break on Wednesday, with the poster ad appearing on Tubes and buses from Thursday.

DDB London and Mediaedge:cia were appointed to the department's pandemic flu account last year.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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