UK tobacco advertising would be banned from 1 November in 2000
under the European Union’s directive, the Government revealed this
The timetable would give agencies, poster companies and the press
another year to find other clients. Sponsorship of sport and the arts
would continue for two more years until November 2002, according to the
directive. British ministers are seeking a longer reprieve for Formula
One racing but look set to drop their original demand for an indefinite
Tessa Jowell, the public health minister, told MPs in a memorandum that
the latest draft of the EU directive recommended a two-and-a-half year
implementation period after it is adopted formally by EU health
The earliest likely date for adoption is 30 April next year, although
this could slip by a few months if there are prolonged negotiations
between ministers and the European Parliament.
Sponsorship would be phased out over four-and-a-half years to give sport
and the arts time to find new backers. Indirect advertising would also
be banned after four-and-a-half years.
Jowell said efforts has been made to minimise the cost to those
industries, such as advertising, which would be ’unintentionally
affected’ by the ban on tobacco ads.
’The ad industry and poster, press and print media will be affected to
some degree,’ Jowell said. ’The two-and-a-half year implementation
period should enable companies to find other clients.’