Govt hands Green Deal brief to Carat

Carat has been appointed by the Department of Energy and Climate Change to work on a new government policy called the Green Deal.

Department of Energy and Climate Change: appoints Carat
Department of Energy and Climate Change: appoints Carat

The Aegis-owned agency will handle communications planning for a campaign to  raise awareness of the new initiative after pitching for the business.

Green Deal aims to help consumers implement energy-saving home improvements in order to make their homes more energy-efficient.

The agency will work on a consumer engagement plan designed to build trust and confidence in the policy.

The campaign will launch in mid-January.

Media buying will be handled by M4C, the Government’s dedicated media arm housed within Group M.

Jon Pile, the client director at Carat, said: "We will use our understanding of the sector to develop a strategy that frames the Green Deal around home improvement, an area that we know our key consumer segments are interested in."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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