Govt installs hidden cameras in pub toilets to portray drink drive 'horror'

Young men in a pub toilet are filmed by hidden cameras as a lifelike mannequin is propelled through the mirror to portray the "full horror" of a road accident.

The television ad is part of the Department for Transport’s Think! campaign and aims to reinforce the dangers of drink-driving with a traditionally ad-weary demographic.

Brand: Department for Transport

Client: Dawn Lauder, head of campaigns, Tim Lennon, senior campaign manager and Claire Farman, campaign manager at the Department for Transport

Agency: Leo Burnett

Creatives: Tony Malcolm and Guy Moore