Govt seeks agency to handle comms for Great campaign

The Prime Minister's Office is holding a pitch for an ad agency to work on the Government's Great initiative.

Great Britain: government seeks agency
Great Britain: government seeks agency

The Great campaign is the umbrella brand for all communications used to promote the UK. Stakeholders include UK Trade & Investment, VisitBritain and the British Council.

The pitch is being run by the Crown Commercial Service. A briefing took place last week and pitches will be held in March.

The winning shop, from the creative services framework, will report to No10 and the Cabinet Office, and work on advertising, partnerships and brand guardianship of the Great initiative.

In August 2013, Rainey Kelly Campbell Roalfe/Y&R won the advertising business for VisitBritain, which includes creating work under the Great brand but is a separate account.

On Monday, RKCR/Y&R’s first campaign, "the sounds of Great Britain", was released in countries outside of the UK. Activity includes a TV ad and interactive online experiences.

The consultancy Radley Yeldar works on design services for the Great campaign.

No10 confirmed the pitch.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More