Govt seeks agency for youth service

The Government is looking for an advertising agency to handle a brief for the National Citizen Service, which is designed to make good citizens of young adults.

Big Society: National Citizen Service is a key part of the intiative
Big Society: National Citizen Service is a key part of the intiative

NCS, a key part of Prime Minister David Cameron's "Big Society" initiative, was set up to encourage young people to behave responsibly. Targeted at 16-year-olds from different backgrounds, the two-week residential scheme focuses on their personal and social development and encourages them to become more involved in their local communities.

The brief has been issued through the Cabinet Office and it is understood that marketing activity is likely to focus heavily on digital and social media.

NCS, in its second year of operation, is currently being piloted across England and the scheme will offer 30,000 places this summer. The Government hopes that NCS will eventually become a rite of passage that all 16-year-olds will want to complete.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published