Govt seeks shop for Think! activity

The Department for Transport is looking for an advertising agency to continue its Think! road-safety campaign, ending a decades-long relationship with Leo Burnett, in the first major brief issued to the Government's new creative framework.

Think!: Leo Burnett campaign
Think!: Leo Burnett campaign

The successful agency will work on a range of services and partnership marketing activity for Think! over the next two years.

Leo Burnett has handled Think! since 1979 but was not selected to be part of the Government’s creative framework that was announced in February.

The Government Procurement Service has approached agencies on the roster, which comprises: Abbott Mead Vickers BBDO; DLKW Lowe; Engine; Enter; Inferno; Kindred; M&C Saatchi; McCann Erickson; Ogilvy & Mather Group; and Rainey Kelly Campbell Roalfe/Y&R.

Interested agencies have been invited to meet the department for a credentials presentation next week.

The Think! campaign covers subjects such as child and teen road safety, drink-driving, speed and seat-belt use.

Leo Burnett won a gold IPA Effectiveness Award last year for its drink-driving campaign, which was credited with changing driving behaviour over a 30-year period, saving around 2,000 lives.

A DfT spokesman said: "We are planning to procure a creative agency for a range of campaign priorities over the next two years."


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