Govt tightens rules on car poster ads

The Government is to tighten the rules on car ads to ensure that posters include green "health warnings" about how much pollution vehicles cause.

The Department for Transport will announce that outdoor will be brought into line with press following a review of its ad guidelines, which ends on Friday (13 June).

Its move comes as the advertising and car industries lobby against plans by the European Union to impose bigger, cigarette-style warnings in all car ads disclosing carbon dioxide emissions and fuel consumption (Campaign, 22 May).

The Government's crackdown follows a threat by the Alliance Against Urban 4x4s to take legal action over the way Britain implemented a 1999 EU directive calling for emissions to be included in all promotional material. The group claims a majority of posters give no information or bury it in the small print.

Sian Berry, the Green Party candidate in last month's London Mayor election, said: "We are delighted to see the guidelines may soon change."

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).