AgencyTBWA\Chiat Day\Los Angeles
SectorAgencies, Media / entertainment, Music and Television
The Recording Academy has unveiled its campaign for the 54th Annual Grammy Awards (which aired on CBS on Sunday), created by TBWA\Chiat\Day Los Angeles.
The campaign, which features print, outdoor, digital, TV, a mobile app and an interactive microsite, uses technology to visualise music.
This marks the fifth consecutive year that TBWA\Chiat\Day LA has created the marketing campaign for the awards.