Granada launches scheme to tempt smaller advertisers

LONDON - Granada has launched an initiative designed to encourage advertisers with small media budgets to spend their money on television advertising.

The initiative, called Campaign One, was put together by Granada Enterprises and Adlab, the Granada-owned digital production house.

It attempted to demystify commercial production and to encourage advertisers with relatively small advertising budgets to use the adlab facilities and spend their money on ITV1.

Chris Rigg at Granada Enterprises, who launched the initiative, said: "Campaign One offers a highly flexible approach to individual clients and can turn a creative concept with relatively small budgets into commercial reality within four weeks."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).