Granada Satellite staffs up Money Channel ad team

Granada Media Sales Satellite and Cable division has appointed its first account manager to work exclusively on the Money Channel.

Granada Media Sales Satellite and Cable division has appointed its

first account manager to work exclusively on the Money Channel.



Peter McDermott, who was previously an advertising sales executive at

Risk Publication’s Euro magazine, will join the new Money Channel sales

team next January.



Granada Media Sales secured the airtime sales and sponsorship contract

with the Money Channel last month (Media Business, 15 November) and

intends to build a specialist sales force to operate the deal.



Craig Nayman, sales director of Granada Media Sales Satellite and Cable,

commented: ’We are looking at expanding our focus on the Money Channel

and will be recruiting more sales people once the sales process starts

in the new year.



’Our mission is to bring in advertisers who have never used television

before, particularly financial advertisers who have only ever used the

press. We will start by targeting the top 100 advertising agencies and

their financial clients.’



The Money Channel is due to launch in the spring on Sky Digital and will

operate 24 hours a day, bringing live reports from the London Stock

Exchange.



It will also provide information on pensions and savings, mortgages,

insurance and credit cards.



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