Granada sells terrestrial TV online

Granada Mediasales is auctioning three terrestrial TV sponsorship packages on iMediapoint.com, a world first for online media trading.

Granada Mediasales is auctioning three terrestrial TV sponsorship

packages on iMediapoint.com, a world first for online media trading.



iMediapoint was set up last September as an auction site for buyers and

sellers of media space or airtime. Similar sites in the US, such as

AdAuction.com, have been posting cable and satellite packages for some

time now. iMediapoint.com has carried such packages for TSMS, Flextech

and Granada, but up until now there has been no terrestrial inventory on

these sites.



The spots on offer through iMediapoint include on-air sponsorship of a

series about e-commerce called Wired World, airing at 7.30pm on

Tuesdays.



This package can be purchased immediately over the net for pounds

115,000, or the agency can enter a bid.



For pounds 110,000, Granada is offering an integrated sponsorship

package for the fifth series of Club@Vision. Apart from the bumpers, the

buyer will get branding at the live club events and links to the show’s

website.



The other sponsorship deal on offer involves the broadcast of the

International Business Convention on Yorkshire TV, an event at which

Tony Blair will speak. The pounds 350,000 package includes bumpers,

branding on delegate packs on the day, targeted direct mail and

multi-media advertising in the run up to the conference.



Granada Mediasales chief executive Mick Desmond said: ’We are still not

putting up our core programming, but we have made the move to offer

terrestrial content. This is not about selling spots, it is about

selling integrated regional sponsorship packages. This website is a

great way to communicate to the agencies that these packages are

available.



’We’ve had successes in selling cable on iMediapoint,’ he added. ’It is

another tool to allow us to craft and manage our airtime. There are

companies out there that specialise in generating leads for the sales

teams, this site cuts out those middlemen. There is a shift taking

place, and you will see more media traded on sites like this and on

companies’ own sites.’



iMediapoint chief executive Jean Louis Velaise, said: ’This bodes well

for creating a truly independent online media market.’



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