Grand Marnier has launched a campaign targeting a new younger, style-conscious market.
Created by Isobel, the campaign will try and align the drink with the ‘golden’ hours between work and home.
The pan-European campaign includes a new app. The app will also enable users to create perfect sunset pictures as well as manipulate images plus a range of bespoke flares which can be scaled, rotated and positioned.
The app also includes six Grand Marnier Sunset Hour long-drink recipes and ingredients. The campaign also runs across across print, outdoor and online. The app developer was Matt Sephton and the app was designed by Simon West.