Grand Union lands COI's safe sex task

Grand Union has won COI's online brief to promote safe sex to young people.

The agency won the Department of Health account after a two-way final shoot-out against Profero.

Grand Union will devise digital communications for an integrated campaign launching in mid-November and will also design and develop a new consumer website.

The campaign is part of an initiative to reduce the number of sexually transmitted infections among 16- to 24-year-olds by promoting safer sex through the normalisation of condom use.

Grand Union will also develop a stakeholder website to support the initiative. It will be aimed at public health practitioners, healthcare communicators, administrators and promoters.

Rob Forshaw, a partner at the agency, said: "Removing the taboo that exists around condom use among young people is something we feel is well suited to interactive media."

The Government last year increased its advertising budget to £50 million in response to figures showing a rise in the number of STDs.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).