Grand Union lands COI's safe sex task

Grand Union has won COI's online brief to promote safe sex to young people.

The agency won the Department of Health account after a two-way final shoot-out against Profero.

Grand Union will devise digital communications for an integrated campaign launching in mid-November and will also design and develop a new consumer website.

The campaign is part of an initiative to reduce the number of sexually transmitted infections among 16- to 24-year-olds by promoting safer sex through the normalisation of condom use.

Grand Union will also develop a stakeholder website to support the initiative. It will be aimed at public health practitioners, healthcare communicators, administrators and promoters.

Rob Forshaw, a partner at the agency, said: "Removing the taboo that exists around condom use among young people is something we feel is well suited to interactive media."

The Government last year increased its advertising budget to £50 million in response to figures showing a rise in the number of STDs.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More